What ethical practices does De Beers say it maintains for diamond sourcing?

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De Beers Affirms Commitment to Ethical Diamond Sourcing Through "Building Forever" Initiative

De Beers states its commitment to ethical practices in diamond sourcing through its long-term initiative known as "Building Forever." This pledge aims to ensure that all diamonds discovered create a lasting positive impact on the people and locations where they are found. The initiative encompasses a commitment to fostering a better future that is defined by fairness, safety, cleanliness, and health.
Focus on Community and Environmental Well-being

The "Building Forever" initiative outlines De Beers' dedication to creating environments where communities can thrive. This includes ensuring that ethical practices are consistently maintained throughout their operations. Furthermore, a significant aspect of this commitment involves the protection of the natural environment.
Broader Vision of a Better Future

Beyond specific sourcing practices, De Beers articulates a vision for a future that is demonstrably fairer, safer, cleaner, and healthier. This overarching goal guides their operations and their interactions with communities and the environment. The company's investment is focused on ensuring that its diamond discoveries contribute positively to these broader societal and ecological objectives.
Long-Term Commitment to Sustainable Practices

De Beers characterizes "Building Forever" as a long-term commitment, indicating a sustained effort rather than a short-term project. This suggests an ongoing dedication to integrating ethical considerations and positive impact into the core of their diamond discovery and business operations. The initiative is presented as the framework through which they aim to achieve these ambitious goals.

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What ethical practices does De Beers say it maintains for diamond sourcing?

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