What factors attract Malaysian youth to vaping devices?

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Factors Contributing to Youth Vaping in Malaysia

Malaysian youth are increasingly drawn to vaping due to a combination of device design, appealing flavours, and accessible pricing, which collectively contribute to the rising rates of e-cigarette and vape usage among this demographic. The latest National Health and Morbidity Survey 2022 indicates a significant increase in usage among teenagers aged 13 to 17, with figures rising from 9.8 per cent in 2017 to 14.9 per cent in 2022. This trend extends to younger school students, even those under 12 years old, who are also adopting the habit.
Appealing Device Aesthetics and Flavours

Vape devices are designed with elements specifically intended to attract younger users, including a variety of "cute shapes" and a wide array of fruit flavours. These characteristics make the products more appealing and less intimidating compared to traditional tobacco products. The allure of novel designs and palatable tastes appears to be a primary driver for young individuals experimenting with or adopting vaping.
Low Cost and Easy Accessibility

The affordability of some vape products, with certain devices being sold for as low as RM10, significantly lowers the barrier to entry for young consumers. Furthermore, vape sellers have been observed to illegally sell these products to children, indicating a lack of effective enforcement against underage sales. This easy access, coupled with low prices, facilitates the acquisition of vaping devices by school students.
Disguised and Discreet Devices

Innovations in vape device design have led to smaller and more inconspicuous products, some even fashioned into the form of a watch. This miniaturisation and deceptive design make it easier for young users to conceal their vaping activities, even within school environments. Teachers have reported finding these devices in students' school bags, highlighting the challenge of detecting and preventing vaping among students due to these discreet forms.

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What factors attract Malaysian youth to vaping devices?

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