What gap in the market did Patina by Three aim to fill?

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Patina by Three aimed to fill a market gap for artisanal doughnuts and coffee.

Patina by Three was established by three friends who observed a decline in their favoured doughnut establishments and a distinct absence of artisanal doughnut offerings. This realization prompted them to leverage their shared passion for coffee and doughnuts to address this unmet market demand.
Decline of Preferred Doughnut Shops

The founders of Patina by Three noted that many of the doughnut shops they frequented had ceased operations. This observation was a significant factor in their decision to enter the market, as it indicated a potential void in consumer options for quality doughnuts.
Absence of Artisanal Doughnut Establishments

In addition to the closure of existing shops, the founders identified a lack of specialized, high-quality doughnut businesses. They perceived an opportunity to introduce a concept focused on artisanal doughnuts, differentiating themselves from more conventional offerings.
Combining Coffee and Doughnut Expertise

The trio's background in the coffee industry, with experience at various notable cafés in Kuala Lumpur and Petaling Jaya, provided a foundation for their venture. By combining this coffee expertise with their vision for artisanal doughnuts, they aimed to create a unique café experience.
Filling a Market Niche

The founders' intention was to create a business that combined their love for both coffee and doughnuts, thereby filling the identified gap in the market. This strategy allowed them to offer a specialized product that catered to a segment of consumers seeking higher quality and unique flavour profiles.

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What gap in the market did Patina by Three aim to fill?

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