What gap in Malaysian cafés led Emma to start Ruits Juices?

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The Absence of Balanced Beverage Options in Malaysian Cafés Prompted the Founding of Ruits Juices

The initial impetus for establishing Ruits Juices stemmed from a perceived deficiency in the variety of healthy and balanced drink choices available within Malaysian cafés. This observation was a key factor for co-founder Emma Jasmin as she contemplated her return to Malaysia and her next career venture.
A Conversation Abroad Sparked the Idea

The concept for Ruits Juices originated during a discussion between Emma Jasmin and her husband, Surender Kumar, in England. While both had backgrounds in the coffee industry, they identified a distinct lack of readily available, well-rounded beverage alternatives in the Malaysian café scene.
Juices as an Underexplored Offering

During their conversation, the founders specifically questioned why juices were not a more common feature in Malaysian café culture. This realization, coupled with their existing knowledge of the café industry, provided a clear pathway and motivation for them to introduce such options.
Addressing a Need for Wholesome Choices

Emma Jasmin, in particular, was driven by a personal journey towards understanding nutrition and wholesome foods. This experience informed her desire to create a business that prioritizes real, nourishing ingredients, addressing a market gap for accessible and enjoyable healthy options.

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What gap in Malaysian cafés led Emma to start Ruits Juices?

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