What generative AI Research and Development practice will focus on next?

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The Singapore Decision Science Center of Excellence will establish a generative AI Research and Development practice focused on new applications for servicing, risk, and technology.

American Express is expanding its Singapore Decision Science Center of Excellence (CoE) to include a new generative AI Research and Development practice. This initiative signifies a deepened investment in artificial intelligence, moving beyond existing credit decisioning and fraud prevention to explore AI and machine learning applications in marketing and servicing model development. The aim is to leverage these advanced capabilities to enhance customer experience.
Generative AI R&D Focus Areas

The newly established generative AI Research & Development practice within the Singapore CoE will concentrate on identifying and developing novel AI applications. These applications are specifically targeted towards improving servicing functions, mitigating risks, and advancing technological capabilities within the company's operations.
Expansion Beyond Core Decisioning

This expansion represents a strategic evolution for the Singapore CoE, which has historically focused on data science applications for credit decisioning and fraud prevention. The integration of generative AI will allow for the exploration of new use cases in areas such as marketing and the development and production of servicing models.
Commitment to AI Innovation

Anna Marrs, Group President for Global Commercial Services and Credit & Fraud Risk at American Express, highlighted the company's long-standing recognition of AI's transformative potential. The expansion of the CoE is intended to bring the same level of innovation seen in risk management to marketing and servicing, supporting the vision of delivering an exceptional customer experience.
Support from Singapore Economic Development Board

The Singapore Economic Development Board (EDB) has expressed support for this initiative, recognizing the potential of generative AI to boost productivity and product development. Jacqueline Poh, Managing Director of the EDB, stated that the board is pleased to partner with American Express as it develops new generative AI tools to serve its global customer base.

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