What global exhibition brands might Vietnam host soon?

Question

Accepted Answer

Vietnam Set to Host a Wider Array of Global Exhibitions Through Strategic Partnerships

Vietnam Exposition Center (VEC) is poised to significantly expand its portfolio of hosted international events through a series of strategic Memoranda of Understanding (MOUs) with prominent exhibition organizers. These collaborations aim to attract established global event series to be held regularly at VEC's facilities and to jointly develop new, internationally recognized exhibition brands. While specific timelines and definitive lists of "soon-to-be-hosted" global brands are not explicitly detailed, the agreements lay the groundwork for such an expansion.
Collaborations to Attract Established Global Event Series

The MOUs signed with entities such as Informa Markets, NC Network, Exporum, Vinexad, and Chaoyu Expo are designed to leverage these partners' extensive global networks. This access is intended to enhance VEC's capacity to draw large-scale Business-to-Business (B2B) exhibitions to Vietnam. The objective is to increase the flow of international trade visitors and optimize the utilization of the venue's infrastructure by bringing existing, well-regarded international events to the country.
Potential for New and Expanded Exhibition Brands

A key objective outlined in the partnerships is the exploration of opportunities to create new exhibition brands and to co-own and develop a "new generation of internationally-recognized exhibition and conference brands." This suggests a strategic move beyond merely hosting existing events, towards actively participating in the creation and ownership of high-value exhibition products that can gain international acclaim. The partnerships also aim to support the international expansion of Vietnamese trade fairs and event brands.
Examples of Partner-Organized International and Regional Events

The partner organizations bring with them a track record of organizing significant international and regional events, which may serve as indicators of the types of exhibitions that could be attracted to VEC. Informa Markets, for instance, organizes events like MTA Vietnam and Food & Hotel Vietnam. NC Network is known for FBC ASEAN, while Exporum organizes Cafe Show Vietnam and Smart City Asia. Vinexad has a long history with Vietnam Expo, and Chaoyu Expo is associated with events such as IEAE and IBTE. These existing platforms represent the caliber of events that could potentially be hosted or expanded under the new VEC agreements.

Reading history

Hide →

This history is cleared when the page is closed.

What global exhibition brands might Vietnam host soon?

Loading

Was this article helpful?

Helpful

Not helpful

Report an issue

1

0

0

Share with friends