What impact might Malaysian durian price advertisements have on local sales?

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Malaysian durian price advertisements could deter some Singaporeans from buying locally

Malaysian durian price advertisements may reduce local sales in Singapore by encouraging shoppers to travel to Malaysian farms directly, especially during school holidays. When consumers see much lower advertised prices, some may view farm visits as a straightforward way to get cheaper durians without relying on local retailers.
School-holiday travel to Malaysian farms may pull demand away from Singapore
A key concern raised by a local durian operator is that Malaysia’s promotions of low prices can motivate Singaporeans to go to the farms themselves. With school holidays in play, the travel option becomes more convenient for families and shoppers who might otherwise buy from Singapore stalls.
Lower advertised prices can attract bargain-seekers, but quality can vary
Some consumers may be tempted by cheaper Malaysian durians advertised at far lower levels than local prices, but quality can be uneven when fruit comes from less reputable sellers. One long-time customer pointed out that stalls offering Mao Shan Wang at around S$12 per kg or less may serve durians that are cheap, small, and oddly shaped, with taste that is not as good.
Local buyers may still prefer convenience and trusted quality over cheaper options
Even with price gaps, not all consumers are deterred, particularly those who prioritise quality and the convenience of buying from trusted sellers. The same customer said he has previously bought 50kg baskets directly from Malaysian farms, but now prefers paying more for a smaller number of better-quality durians because of the risk that a basket could spoil within about two days.
Singapore retailers expect prices to be constrained by operating costs
Local sellers also frame the price difference as a function of Singapore’s market realities, including high operating costs, transport, and GST. As a result, Malaysian price advertising may highlight the gap, but Singapore retailers are unlikely to match the sharp dip, which can further influence how buyers decide where to purchase.

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What impact might Malaysian durian price advertisements have on local sales?

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