What impact will ‘Jualan Harga Ladang Nismilan Prihatin’ have?

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‘Jualan Harga Ladang Nismilan Prihatin’ Programme to Benefit Consumers and Producers

The ‘Jualan Harga Ladang Nismilan Prihatin’ programme is set to offer essential goods such as chicken, meat, eggs, and cooking oil at prices 20 to 30 per cent below market rates. This initiative aims to directly benefit consumers by reducing their cost of living while also supporting producers and agricultural entrepreneurs by ensuring fair prices for their products and removing middlemen.
Reduced Prices for Essential Goods

Under the ‘Jualan Harga Ladang Nismilan Prihatin’ initiative, consumers can expect to purchase key food items at significantly lower prices. Specifically, the programme will offer chicken, meat, eggs, and cooking oil at a reduction of 20 to 30 per cent compared to prevailing market prices. This measure is designed to alleviate the financial burden on households struggling with the rising cost of living.
Elimination of Middlemen

A core objective of this programme is to bypass the traditional supply chain by selling goods directly at farm prices. By eliminating the involvement of middlemen, the initiative ensures that a larger portion of the retail price reaches the producers. This directly addresses concerns about price gouging and aims to create a more efficient and equitable distribution system for essential commodities.
Dual Benefits for Stakeholders

The ‘Jualan Harga Ladang Nismilan Prihatin’ programme is structured to create a positive impact on multiple levels of the supply chain. Not only will consumers benefit from more affordable groceries, but producers, breeders, and agricultural entrepreneurs will also see advantages. This includes ensuring they receive fair compensation for their efforts and products, fostering a more sustainable agricultural sector within the state.
State Government Support and Allocation

The implementation of the ‘Jualan Harga Ladang Nismilan Prihatin’ programme is backed by a special allocation of RM5 million from the state government. This funding will support the programme's operations across all districts from September 1 to December 31. The initiative is a collaborative effort involving producers, breeders, farmers, and various government agencies to ensure its successful execution.

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What impact will ‘Jualan Harga Ladang Nismilan Prihatin’ have?

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