What incentives does Penang offer airlines for new direct flights?

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Penang Offers Financial Incentives to Airlines for New Direct Flights

Penang is implementing a financial incentive program, offering airlines USD10 (RM41) for each tourist they bring into the state via new direct flight routes. This initiative is part of a broader strategy to boost tourism by establishing direct air connections to new markets, specifically targeting visitors from South Korea and Myanmar. The state aims to increase tourist arrivals from these regions, complementing its existing strong visitor base from Indonesia and Singapore.
Direct Flights to Seoul and Yangon Planned

As part of its tourism expansion efforts, Penang is set to introduce direct flights from its island airport to Seoul and Yangon by the end of March. This move is expected to facilitate easier travel for tourists from these key Asian cities. The establishment of these new routes is a direct outcome of the state's proactive engagement with international air carriers.
Ongoing Discussions with Major Airlines

To realise these new direct flight routes, the Penang government is actively engaged in discussions with several prominent airlines. Specifically, negotiations are underway with AirAsia, Korean Air, and Asiana Airlines concerning direct flights to Seoul. These discussions highlight Penang's commitment to securing reliable air connectivity with its target markets.
Aim to Increase Visitors from Korea and Myanmar

The introduction of these direct flights and associated incentives is strategically designed to increase the number of visitors from South Korea and Myanmar. While Indonesians and Singaporeans constituted 60% of Penang's visitors in the previous year, the state is actively seeking to diversify its tourist demographics and tap into the potential of the Korean and Myanmar markets. This diversification is seen as a crucial step in broadening Penang's tourism appeal and economic base.

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What incentives does Penang offer airlines for new direct flights?

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