What inspired Koryou to transition from advertising to perfumery?

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Koryou Xing's Transition to Perfumery Fueled by a Lifelong Passion and Commercial Insight

Koryou Xing's shift from a career in advertising to becoming a professional scent maker was primarily inspired by his deep-seated passion for collecting perfumes, a hobby he cultivated since his school days. This personal interest evolved into a significant financial commitment, as he regularly spent substantial sums on branded fragrances, leading him to envision a path where he could merge his advertising expertise with his love for aromas to create his own premium scents.
A Long-Standing Affinity for Fragrances

Koryou's fascination with perfumes began during his formative years, a period marked by consistent engagement with and appreciation for various scents. This early interest translated into a habit of dedicating considerable financial resources to acquiring branded perfumes, both domestic and international. The sheer variety of aromas available fuelled his curiosity and ultimately sparked the idea of venturing into fragrance design himself.
Leveraging Advertising Experience for Scent Creation

The transition was facilitated by Koryou's prior professional experience in the advertising industry. He recognized the potential to synthesize his skills in advertising with his personal hobby of perfume appreciation. This synergy allowed him to conceptualise the creation of premium fragrances, aiming to design scents that could be accessible and owned by a wider audience of perfume enthusiasts.
The Genesis of a Premium Fragrance Brand

The decision to design his own premium fragrance arose after Koryou had invested thousands of ringgit in a diverse collection of branded perfumes. His extensive exposure to different scents and his keen interest in their varied olfactory profiles led him to believe he could translate this knowledge into developing unique and personal fragrances. This insight marked the turning point, prompting him to pursue the creation of his own brand.

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What inspired Koryou to transition from advertising to perfumery?

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