What inspired Samantha Ng to start Wise Crafters?

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The Health Needs of Her Father and Personal Experience with Healthy Eating Inspired Samantha Ng to Start Wise Crafters

Samantha Ng was motivated to establish Wise Crafters primarily due to her father's heart surgery in late 2016. Wanting to ensure her father maintained a healthy diet while staying in Ipoh, and seeking to keep him occupied, she invited him to co-found the oatmeal business. This initiative was further supported by Ng's own prior experience as a breastfeeding mother who prepared overnight oats for breakfast, leading to demand from colleagues and solidifying the business concept.
Family Health Concerns Drove Business Foundation

Following her father's heart surgery at the end of 2016, Ng's family faced a decision about his recovery location. Her father's insistence on remaining in Ipoh presented a challenge, as Ng desired to oversee his diet to prevent reliance on daily takeaway meals. This led to the inception of the oatmeal business as a means to keep him engaged and ensure his meals were healthier, fostering a shared family activity around his well-being.
Personal Routine Sparked Business Idea

Ng's personal habits as a breastfeeding mother also played a significant role in the genesis of Wise Crafters. She regularly prepared overnight oats for her own breakfast and brought them to her workplace. The consistent interest and requests from her colleagues for her homemade oats highlighted a market demand, which directly contributed to the development of her business model and product offerings.
Focus on Customised Healthy Meal Plans

The business model evolved to offer more than just individual products, with Ng focusing on creating healthy meal plans tailored to individual health needs. This includes offerings like Clean-Eating Meal Plans and Oatmeal Packages, such as the Oatsome 30 Meal Plan which provides a month's worth of oatmeal across six deliveries. This approach addresses the broader goal of making healthy eating accessible to Malaysians.

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What inspired Samantha Ng to start Wise Crafters?

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