What inspired the Rasa Kasih kuih venture?

Question

Accepted Answer

The inspiration for the Rasa Kasih kuih venture stemmed from a combination of online popularity during the pandemic and a strategic business diversification.

The idea to establish Rasa Kasih and begin making and selling kuih was primarily sparked by the significant success of Kenny Loh's YouTube videos demonstrating how to prepare Nyonya kuih during the pandemic. These videos garnered considerable attention, leading to a consistent stream of inquiries about placing orders, which directly prompted the consideration of a commercial venture. Furthermore, the economic impact of the pandemic played a crucial role in their decision-making process. With their existing businesses experiencing a sharp decline, almost to zero revenue, the partners recognised the inherent risk of relying on a single income source. This realization prompted them to seek an additional business avenue, leading to the establishment of the kuih stall as a means of diversification.
Popularity of Online Kuih Tutorials

Kenny Loh's online presence during the pandemic became a catalyst for the kuih venture. His instructional videos on making traditional Nyonya kuih resonated with a wide audience, evidenced by the numerous requests he received to purchase the treats directly. This organic demand demonstrated a clear market interest that the partners decided to capitalize on.
Business Diversification Amidst Pandemic Downturn

The severe impact of the pandemic on their existing businesses, causing revenue to drop significantly, was a key factor in the partners' decision to diversify. This experience highlighted the vulnerability of a single-business model and motivated them to create a new venture, Rasa Kasih, to mitigate such risks in the future.
Legacy Recipes and Traditional Flavours

The kuih offered by Rasa Kasih are rooted in authentic, time-honoured recipes. These recipes trace back to the 1950s, originating from Loh's grandmother, who herself made a living selling kuih. This connection to a family legacy ensures that the kuih retain the traditional tastes and flavours characteristic of Nyonya kuih from an earlier era.

Reading history

Hide →

This history is cleared when the page is closed.

What inspired the Rasa Kasih kuih venture?

Loading

Was this article helpful?

Helpful

Not helpful

Report an issue

1

0

0

Share with friends