What is Amazon Singapore doing to combat counterfeit goods?

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Amazon Singapore Implements Multi-faceted Strategies to Combat Counterfeit Goods

Amazon Singapore employs a range of proactive and reactive measures to combat counterfeit goods, ensuring product authenticity and enhancing customer trust. These initiatives include rigorous seller verification processes, the Brand Registry program, continuous guideline updates, and robust anti-scam features that have earned it a perfect score in transaction safety ratings. The company is actively refining its authenticity verification mechanisms and implementing stringent screening for sellers to protect consumers.
Seller Verification and Brand Protection Programs

To maintain product authenticity, Amazon Singapore mandates a thorough seller verification process. Prospective sellers are required to submit detailed business information, including proof of identity and contact particulars, as a foundational step. Complementing this, Amazon's Brand Registry program provides proactive protection, actively identifying and preventing infringing listings or inaccurate content from appearing on the platform. This dual approach aims to deter counterfeit sellers from entering the marketplace and to swiftly address any that may slip through.
Continuous Improvement of Guidelines and Verification Mechanisms

Amazon Singapore is committed to upholding product quality and authenticity through the ongoing refinement of its comprehensive guidelines. These updates are designed to provide customers with stronger guarantees regarding the products they purchase. Furthermore, the company is actively investing in enhancing its authenticity verification mechanisms. This includes providing reliable customer service and implementing more stringent screening processes for all sellers operating on the platform.
Success in Thwarting Fraudulent Accounts and Transaction Safety

The effectiveness of Amazon's global efforts in combating counterfeit goods is underscored by its Brand Protection report, which revealed that 800,000 attempts to create fraudulent accounts were thwarted. This represents a significant reduction compared to previous years, indicating a strengthening defence against bad actors. Locally, Amazon Singapore has consistently demonstrated its commitment to transaction safety, maintaining a perfect score of four out of four ticks on the annual E-commerce Marketplace Transaction Safety Ratings (TSR) released by the Inter-Ministry Committee on Scams (IMCS). This achievement highlights the robustness of its anti-scam features designed to secure e-commerce transactions for consumers.

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What is Amazon Singapore doing to combat counterfeit goods?

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