What is orange wine and why is it trending in Canada and Japan?

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Orange Wine's Growing Popularity in Canada and Japan Explained

Orange wine is gaining traction in Canada and Japan, driven by its unique production method and evolving consumer palates. This category of wine is produced by processing white grapes using techniques traditionally reserved for red wine production, specifically by leaving the grape skins on during fermentation. This process imbues the wine with distinct characteristics that are attracting attention in these markets.
Production Method of Orange Wine

The distinctive nature of orange wine stems from its vinification process. Unlike typical white wines where grape skins are promptly removed, orange wine production involves maceration with the skins. This extended contact allows for the extraction of tannins and colour, resulting in a wine that often possesses a deeper hue, ranging from golden to amber, and a more complex flavour profile.
Market Trends in Canada and Japan

In Canada and Japan, orange wine is identified as a significant trend. This growing interest suggests that consumers in these regions are increasingly open to exploring wines beyond traditional categories. The appeal lies in the wine's acidity and tannic structure, which offer a different sensory experience compared to more conventional white wines.
Broader Development and Consumer Appreciation

While currently trending in Canada and Japan, orange wine is also seeing active development in France. This indicates a wider global movement towards appreciating this less common wine style. The development in France, where consumers are reportedly learning to enjoy its unique acidity and tannic qualities, mirrors the growing acceptance seen in the Canadian and Japanese markets.

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What is orange wine and why is it trending in Canada and Japan?

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