What is Retailssure and how does it benefit Watsons members?

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Retailssure Offers Makeup Exchange Assurance for Watsons Members

Retailssure is a pioneering makeup exchange assurance programme launched by Watsons in partnership with FWD, designed to provide Watsons members with greater confidence when purchasing beauty products. This initiative addresses common concerns faced by makeup shoppers, such as acquiring incorrect colour shades or products with unsuitable textures, by allowing members to exchange opened and tried makeup items within seven days of purchase. The programme aims to enhance the shopping experience by offering peace of mind and encouraging experimentation with new beauty looks.
A First-of-its-Kind Programme in Asia

Launched on March 8, 2023, Retailssure marks a significant first for the Asian market by offering a dedicated assurance programme for makeup purchases. This programme is extended exclusively and free of charge to Watsons members, who form a substantial customer base of over one million individuals in Singapore. The initiative underscores Watsons' commitment to setting industry standards and innovating to meet the evolving needs of its shoppers, particularly within the competitive beauty retail landscape.
Addressing Common Makeup Shopping Pain Points

The introduction of Retailssure directly tackles challenges that have become more pronounced since the pandemic, including customer hesitancy in trying testers and a rise in erroneous online purchases due to the inability to sample products. By enabling exchanges for unsuitable makeup, even after initial use, the programme mitigates the risk of incorrect purchases. This is particularly relevant as makeup sales see an uptick with consumers returning to work and social activities, encouraging them to explore new products and styles with reduced apprehension.
Operational Details and Member Benefits

Under the Retailssure programme, Watsons members can exchange an unsuitable makeup product, purchased either in-store or online via the Watsons eStore, within seven calendar days. The exchange must be for another product within the same makeup functionality. This pilot phase, which commenced on March 8, 2023, is capped at the first 5,000 exchanges and is scheduled to conclude on June 30, 2023. The overarching benefit for members is the assurance and confidence to shop for makeup, knowing that recourse is available for unsatisfactory purchases, thereby elevating their overall retail experience.

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What is Retailssure and how does it benefit Watsons members?

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