What is the ministry doing to attract youth to heritage crafts?

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Ministry of Human Resources to Address Youth Disinterest in Heritage Crafts Through TVET Rebranding

The Ministry of Human Resources (KSM) is actively exploring strategies to invigorate interest among young Malaysians in heritage crafts, such as batik and other traditional arts. This initiative will be pursued through enhanced cooperation with industry stakeholders and a comprehensive rebranding of Technical and Vocational Education and Training (TVET) programmes to position them as a preferred career pathway. The ministry acknowledges a significant lack of enthusiasm from younger generations towards these creative sectors, a concern echoed by entrepreneurs facing difficulties in finding new apprentices.
Rebranding TVET to Enhance Appeal

KSM is undertaking efforts to rebrand all TVET programmes with the explicit aim of attracting young individuals, their parents, and society at large to view TVET as a primary career choice. This rebranding aims to elevate the perception of vocational training, aligning it with the status it holds in developed nations where TVET is considered a main career path. The goal is to shift societal attitudes and highlight the potential for high income generation through skilled trades, with a target of achieving a 35 per cent highly skilled workforce by 2030.
Collaborative Approach with Industry Stakeholders

The ministry's strategy involves a multi-faceted collaborative approach, bringing together industry players, training providers, employers, and TVET students. This cooperation is designed to create a platform that addresses the demand and supply dynamics within the heritage crafts sector. The engagement session, jointly implemented by the Department of Skills Development (JPK) and the Department of Manpower (JTM), serves as an example of this collaborative effort, aiming to bridge the gap between industry needs and the available skilled workforce.
Addressing Entrepreneur Concerns

A major impetus for KSM's involvement stems from direct feedback from entrepreneurs in the batik and handicraft industries, particularly in regions like Terengganu, which is renowned for its crafts. These entrepreneurs have consistently raised concerns about the challenge of recruiting new apprentices, indicating a critical shortage of young talent entering the field. By actively seeking solutions, the ministry intends to support these industries and ensure the continuity of traditional craft skills for future generations.

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What is the ministry doing to attract youth to heritage crafts?

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