What is the main purpose of the Bazar Ramadan Rahmah initiative?

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The Bazar Ramadan Rahmah initiative aims to provide affordable food options for the less fortunate during Ramadan.

The Bazar Ramadan Rahmah (BRR) programme enables traders to offer meals at prices such as RM5, thereby providing a budget-friendly choice for consumers. This initiative, introduced by the Ministry of Domestic Trade and Cost of Living, is now in its fourth year and has expanded to 116 locations across the country.
Traders Offer Meals at RM5 to Aid Consumers

Traders participating in the BRR are making efforts to keep prices low, with some offering meals like fried chicken (ayam gunting) for RM5. This is despite facing slight increases in operating costs, ensuring that less fortunate individuals can still afford iftar meals. For example, Aziani Mohd Nordin, a trader selling ayam gunting, provides a RM5 option that includes three pieces of chicken, catering to customers seeking affordable yet satisfying food.
Expanded Reach of the Initiative

The BRR programme, launched on March 27, 2023, has seen significant growth, extending its reach to 116 locations nationwide. This expansion includes nine locations within the state of Johor, demonstrating a commitment to making affordable Ramadan meals accessible across a wider geographical area.
Consumer Perspectives on Affordability

While the BRR offers affordable choices, some consumers are adjusting their spending habits. For instance, Ummi Fatini Rashid appreciates the value and taste of the RM5 ayam gunting for breaking fast. However, others, like teacher's assistant Asiah Jamian, opt to purchase mainly side dishes such as desserts from the bazaar, choosing to cook main dishes at home to better manage expenses due to price increases on items like roti john and kebabs.

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What is the main purpose of the Bazar Ramadan Rahmah initiative?

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