What is the target market for the new ASUS ExpertBook Ultra?

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The ASUS ExpertBook Ultra is targeted at Malaysian professionals.

The ASUS ExpertBook Ultra has been launched specifically for the Malaysian market, aiming to serve professionals who require high-performance computing capabilities within a highly portable form factor. This device is positioned as a premium solution designed to meet the demands of an evolving business landscape increasingly focused on artificial intelligence.
Designed for Professionals Requiring High Performance and Portability

The ExpertBook Ultra is engineered to provide substantial computing power while remaining exceptionally portable. It features a 14-inch display housed within a chassis weighing just 0.99 kg and measuring a mere 10.9 mm in thickness, making it one of the lightest business laptops available. This emphasis on a compact and lightweight design, constructed from aerospace-grade magnesium-aluminium alloy with a "Nano Ceramic" surface treatment for enhanced durability, directly addresses the needs of mobile professionals.
Positioned for the AI-Centric Business Environment

ASUS highlights the ExpertBook Ultra as a key device for the future of work, particularly in an AI-centric business environment. The laptop is equipped with an Intel Core Ultra X7 Series 3 processor and utilizes ASUS ExpertCool Pro thermal technology to maintain a 50W TDP, ensuring sustained performance during intensive tasks, which is crucial for AI processing. Furthermore, its integrated Intel Arc B390 graphics and optimized PCIe Gen 5x4 storage and high-speed memory bandwidth are specifically designed to facilitate local AI data processing and reduce latency.
Enterprise-Grade Features and Security

Beyond its core performance, the ExpertBook Ultra incorporates features tailored for enterprise use. It includes the MyExpert AI suite for secure, on-device AI operations, alongside robust hardware-level security measures. These security features comply with NIST SP 800-193 BIOS resilience standards, incorporate a self-healing Dual BIOS ROM, and offer dual biometric authentication through fingerprint and IR facial recognition. The device has also undergone independent cybersecurity validation by SGS Brightsight Singapore, underscoring its suitability for business environments demanding high security.

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What is the target market for the new ASUS ExpertBook Ultra?

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