What is the Amazon Prime Day Maze and what can visitors expect?

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The Amazon Prime Day Maze offers a public preview of deals and interactive experiences.

The Amazon Prime Day Maze is a free, public event designed to give visitors an early look at Amazon Singapore's upcoming Prime Day deals and new product launches. Held on July 5-6, 2025, at the Suntec City Atrium (Towers 3 & 4), the event allows attendees to explore interactive zones with missions inspired by various aspects of the Amazon Prime membership and the Prime Day shopping experience, including digital safety and sustainability. Entry is complimentary for all visitors who present the Amazon.sg app with a valid customer account, and families only require one member to show the app for entry on a walk-in, first-come, first-served basis.
Interactive Zones and Themed Missions

The Maze features several distinct interactive zones, each designed to engage visitors with different facets of the Amazon Prime ecosystem. These zones present missions that reflect the benefits and experiences associated with being a Prime member and participating in Prime Day. The activities are themed around shopping, streaming content, digital safety practices, and sustainability initiatives, providing a hands-on exploration of what Amazon Prime offers.
Event Logistics and Amenities

Visitors can participate in 45-minute Maze sessions, which run hourly from 12:00 PM to 7:00 PM. The event aims to celebrate Amazon's longest Prime Day in Singapore by offering a unique pre-event experience. For added convenience, an Amazon Fresh Station is available for visitors to recharge, alongside a dedicated display area showcasing upcoming Prime Day offers. Families and children can also enjoy the LEGO Play Area, ensuring entertainment for all ages.
Access Requirements and Family Entry

Access to the Amazon Prime Day Maze is straightforward, requiring only the Amazon.sg app with a valid customer account to be presented for entry. This digital requirement ensures a smooth and efficient check-in process. For families attending together, the policy specifies that only one family member needs to present the app, simplifying entry for groups. The event operates on a walk-in basis, adhering to a first-come, first-served principle for all attendees.

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What is the Amazon Prime Day Maze and what can visitors expect?

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