What is the global trend in interest and trust in news?

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Global Interest and Trust in News Are Declining

Global interest and trust in news have seen a significant downturn, with a notable increase in passive news consumption and a rise in concerns about misinformation. Since 2021, the proportion of individuals expressing 'extremely' or 'very' strong interest in news has decreased by an average of 13% across surveyed markets. Concurrently, the share of people identifying as casual or passive news users has risen to 25% from 16% in 2021. This trend is mirrored in declining trust, which has fallen in 29 out of 48 surveyed markets, reaching its lowest recorded level at 37% globally since measurements began in 2015.
Declining Interest and Rise of Passive Consumption

The overall engagement with news content has diminished, leading to a larger segment of the population consuming news passively. This shift indicates that fewer people actively seek out news regularly, with a quarter now classifying themselves as casual consumers who engage with news infrequently and report minimal interest. This trend has been observed across various surveyed markets, suggesting a widespread disengagement from traditional news consumption habits.
Erosion of Trust in News Sources

Trust in news has experienced a broad decline, impacting a majority of the surveyed markets. This reduction in confidence is occurring alongside a general decrease in trust towards institutions and leaders, with journalism often facing direct criticism from public figures. The report posits that as more individuals rely on social media, video networks, and AI chatbots for their news, a natural consequence is a dip in overall trust, as these platforms have historically been viewed with less confidence than traditional news media.
Increased Concerns About Fake News

Alongside the decline in interest and trust, public apprehension regarding the prevalence of fake news has escalated. On average, concerns about fake news have increased by four percentage points, reaching 62%. This rise is particularly pronounced in certain markets, with eleven locations experiencing jumps of more than five percent in these concerns, indicating a growing public awareness and worry about the veracity of information encountered.

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What is the global trend in interest and trust in news?

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