What is the market demand for gula Melaka despite supply issues?

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Market Demand for Gula Melaka Remains Strong Despite Supply Constraints

The demand for gula Melaka has not diminished, with traders reporting an inability to fulfil customer orders due to a scarcity of raw materials. This situation persists despite the challenges in production, indicating a consistent consumer interest in the product.
Unmet Demand from Various Locations

Traders are finding it difficult to meet the demand for gula Melaka from a range of customers, including those travelling from as far as Kuala Lumpur. This indicates a broad geographical reach for the product's appeal, extending beyond its immediate production areas.
Raw Material Scarcity Affects Supply

The primary reason cited for the inability to meet demand is the lack of raw materials. This shortage directly impacts the production capacity, preventing traders from fulfilling the existing market appetite for gula Melaka.
Production Shifts Impact Availability

During Ramadan, the production of gula Melaka is particularly affected as the essential ingredient, coconut sap, is diverted for the creation of 'nira water' or 'tuak'. This alternative product is perceived as easier and quicker to process, leading to a reduction in the availability of sap for jaggery production.

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What is the market demand for gula Melaka despite supply issues?

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