What is the global average trust level in news, and when was it last measured?

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The global average trust in news has fallen to 37 per cent, a level last recorded in 2023.

The global average trust in news has dropped to 37 per cent, a figure not seen since 2023. This decline is occurring as artificial intelligence (AI) chatbots, short-form video, and independent content creators significantly alter news consumption habits worldwide. Traditional media organisations are consequently facing increased difficulty in retaining audiences amidst these evolving trends.
Decline in Trust Reflects Broader Societal Trends

Trust in news has seen a decrease in 29 out of 48 surveyed markets, reaching its lowest point since measurement began in 2015. This worldwide drop in trust is partly attributed to wider anxieties beyond the media industry, including a general decline in trust towards institutions and leaders. Furthermore, journalism itself is frequently subjected to direct criticism from prominent political figures, contributing to the erosion of public confidence.
Shift Towards Third-Party Platforms Impacts Trust

The reduction in trust is linked to changes in how people access news. Social media and video networks have historically been trusted less than traditional news media. As more individuals increasingly turn to these platforms and AI chatbots for news, often at the expense of legacy sources, the overall trust levels are naturally prone to decrease.
Concerns About Fake News Are Rising

Alongside the general decline in trust, concerns about fake news have increased by four per cent on average across the surveyed markets. Eleven markets experienced jumps of more than five per cent in these concerns, indicating a growing public apprehension regarding the accuracy and veracity of information encountered online.

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What is the global average trust level in news, and when was it last measured?

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