What is the primary reason for the low turnout at political talks in Terengganu?

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Social Media Dominance Contributes to Low Turnout at Terengganu Political Talks

The organisation of political talks, or ceramah, in Terengganu for the 15th general election (GE15) is experiencing notably poor attendance. One such event, featuring a candidate for the Kuala Nerus parliamentary seat, saw as few as 20 individuals present. This decline in traditional campaign gathering numbers is partly attributed to candidates increasingly leveraging social media platforms, such as Facebook and TikTok, for their campaigning efforts.
Candidates Shift Campaign Focus to Digital Platforms

Political candidates in Terengganu are actively utilising social media to reach voters. For instance, the Barisan Nasional (BN) candidate for the Kuala Terengganu parliamentary seat, Datuk Mohd Zubir Embong, engages directly with followers through sessions like "Sek Awok Tanye, Cikgu Jawab" on platforms including Facebook and TikTok. This digital outreach allows for a more immediate and interactive connection with the electorate.
Party Leadership Acknowledges Social Media's Reach

The effectiveness of social media in political campaigning has been acknowledged by senior party figures. PAS president, Tan Sri Abdul Hadi Awang, has openly stated that social media platforms are perceived as being more accessible to voters. He himself maintains an active Facebook presence, regularly updating his page with official statements, live-streamed religious lectures, and advice for party supporters, demonstrating the importance of this medium.
Traditional Mediums Face Competition in Voter Engagement

The shift towards digital campaigning presents a challenge for traditional political engagement methods like ceramah. While these talks were historically a popular and effective way to campaign in Terengganu, the convenience and perceived closeness of social media platforms mean that candidates are dedicating more resources to their online presence. This redistribution of campaign focus directly impacts the attendance at physical gatherings.

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What is the primary reason for the low turnout at political talks in Terengganu?

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