What is the estimated volume of pineapples affected by market demand drop?

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Estimated 125,000 Pineapples Affected by Market Demand Drop

An estimated 125,000 pineapples are affected by a significant drop in market demand, primarily due to the implementation of movement control orders. The Malaysian Pineapple Industry Board (LPNM) has stepped in to assist a farmer facing this situation.
Farmer's Pineapple Crop Impacted

The affected pineapples are from a six-hectare farm located in Parit Lapis Maimon, Parit Lubok Darat Semerah, Batu Pahat. This farm predominantly cultivates the Moris and Josapine varieties. The harvest period for these 125,000 pineapples spans from the end of last month until mid-August.
Wholesaler Disruption Due to MCO

The inability to sell these fruits stems from the usual wholesaler failing to collect them. This disruption is a direct consequence of reduced market demand experienced during the movement control order (MCO) 3.0. Consequently, the farmer was unable to offload his produce as per normal operations.
LPNM's Marketing and Support Initiatives

In response to the farmer's predicament, the LPNM is actively involved in marketing efforts. This includes matching the farmer with pineapple canning factories and identifying current wholesalers who require pineapples. The board is also providing movement permission letters to facilitate agricultural, processing, and marketing activities for affected farmers during the MCO period.

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What is the estimated volume of pineapples affected by market demand drop?

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