What is the overall impact of the Payung Rahmah initiative?

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The Payung Rahmah initiative has assisted over one million individuals, with a forthcoming economic plan to further reduce living costs for targeted groups.

The Payung Rahmah initiative, launched in April by the Domestic Trade and Cost of Living Ministry (KPDN), has so far benefited more than one million people, with a particular focus on those in the low-income (B40) and hardcore poor categories. To build upon this, the ministry is developing a comprehensive Rahmah Economic Plan, designed to introduce specific programmes aimed at directly lowering the cost of living for these identified groups. This plan is intended to serve as a complementary measure to the existing Payung Rahmah initiative and is scheduled for an early August launch by Prime Minister Datuk Seri Anwar Ibrahim.
Zero Healthcare's Participation in the Initiative

As part of the Payung Rahmah initiative, Zero Healthcare Sdn Bhd, a manufacturer of Malaysian-branded health equipment, is offering significant discounts and flexible payment options. Consumers can purchase a massage chair for RM1,999, reduced from its original price of RM2,999, and a treadmill for RM899, down from RM2,988. These offers, representing discounts of up to 35%, are also available through installment plans, making health equipment more accessible to a wider demographic.
Expansion of the Rahmah Economic Plan

The forthcoming Rahmah Economic Plan aims to systematically address the cost of living challenges faced by vulnerable populations. While specific details of the plan's programmes remain under development, its stated objective is to create targeted interventions that complement the immediate relief provided by the Payung Rahmah initiative. The ministry has expressed a desire for broader industry participation, particularly from the healthcare sector, to enhance the initiative's reach and impact.
Measures to Ensure Sugar Supply Stability

In parallel efforts to manage living costs, KPDN has approved the import of 285,700 metric tonnes of refined white sugar by 37 companies for the current year. This measure is described as a standard practice to maintain supply stability and address operational issues, including foreign employment. The retail prices for coarse and fine sugar remain unchanged at RM2.85 and RM2.95 per kilogramme, respectively. KPDN has also assured swift action, aiming to resolve any reported sugar shortages within hours to prevent disruptions for consumers, even in remote areas.

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What is the overall impact of the Payung Rahmah initiative?

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