What is the market share held by national automotive brands in 1H 2026?

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National Automotive Brands Hold 67 Per Cent of Malaysian New Vehicle Sales in 1H 2026

National automotive brands captured a dominant 67 per cent of the total new vehicle sales in Malaysia during the first half of 2026. This segment recorded sales of 256,304 units between January and June 2026. This figure represents a notable increase of four percentage points compared to the same period in the previous year, underscoring the strengthening position of domestic marques in the Malaysian automotive market.
Dominance in New Vehicle Sales

In the first six months of 2026, national automotive brands solidified their market leadership by securing two-thirds of all new vehicle sales. This segment's sales volume reached 256,304 units, a significant achievement that reflects sustained consumer preference for locally manufactured vehicles.
Sales Performance and Growth

The sales figures for national marques in the first half of 2026 showed a marked improvement. An increase of four percentage points in market share was observed when compared to the first half of 2025. This growth contributed to the overall positive performance of the Malaysian automotive industry during this period.
Comparison with Non-National Brands

In contrast to the strong performance of national brands, sales of non-national automotive brands experienced a decline. These brands saw their sales decrease by 6.2 per cent, with units sold falling from 137,675 in the first half of 2025 to 129,049 in the first half of 2026. This divergence highlights the growing preference for domestic automotive offerings.

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What is the market share held by national automotive brands in 1H 2026?

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