What is the true consumer sentiment towards returning to brick-and-mortar?

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Consumer Comfort Levels Show a Strong Return to Physical Stores Post-Pandemic

Globally, a significant majority of consumers, approximately 80%, now report feeling comfortable returning to physical retail stores. Despite lingering concerns about contracting Covid-19, with 48% expressing such worries, the overall sentiment leans towards a positive re-engagement with brick-and-mortar shopping. This is further evidenced by 54% of consumers indicating that shopping in physical stores feels good, highlighting a clear preference for the in-person experience.
US Leads in Consumer Confidence for In-Store Shopping

Consumers in the United States exhibit the highest level of ease regarding the resumption of in-store shopping, with 86% stating they feel comfortable. While confidence in the United Kingdom has seen an increase since 2020, it remains the lowest among surveyed nations, with 76% of consumers comfortable returning to physical stores.
Shopping Habits Are Adapting, Not Necessarily Reversed

Nearly two-thirds of global shoppers, specifically 66%, are not yet visiting physical stores with the same frequency as they did before the Covid-19 pandemic. However, a notable portion, 29%, are spending more per visit to these stores. Concurrently, 46% of consumers report spending roughly the same amount per visit as they did pre-pandemic, indicating a shift in spending patterns rather than a complete return to old habits.
Optimism for a Return to Pre-Pandemic Normality

A substantial 60% of consumers worldwide anticipate their shopping habits will revert to pre-pandemic norms by the close of 2021. This optimism is particularly pronounced among American men, with 74% believing their purchasing habits will return to normal levels within the same timeframe. Conversely, in the UK, 14% of consumers do not believe their shopping habits will ever return to their pre-pandemic state.
The Irreplaceable Appeal of Physical Retail Experiences

The ability to physically interact with products, such as touching, feeling, and trying them on, was the most missed aspect of shopping during lockdowns, cited by 45% of consumers. This tangible experience remains a primary driver for visiting physical stores, with 59% of consumers identifying it as the top factor. Beyond product interaction, the social aspect of shopping with friends (35%) and the immediate gratification of taking purchases home (35%) are also significant draws.

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What is the true consumer sentiment towards returning to brick-and-mortar?

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