What is the primary target market for these new durian packages?

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The primary target market for the new durian packages is Singapore.

Tourism Malaysia officially unveiled the Durian Packages-Klang Valley Edition specifically for the Singaporean market at the 9th edition of Malaysia Fest 2026, held at Singapore Expo. This initiative aims to attract Singaporean tourists and provide a significant boost to arrivals for the Visit Malaysia 2026 (VM2026) campaign.
Packages Unveiled at Malaysia Fest 2026

The Durian Packages-Klang Valley Edition were launched during Malaysia Fest 2026, an event that ran from July 30 to August 2 at Singapore Expo. These packages offer curated itineraries designed to combine urban experiences with visits to durian orchards located in the vicinity of Kuala Lumpur.
Dual Appeal for Singaporean Travellers

Tourism Malaysia director-general Mohd Amirul Rizal Abdul Rahim stated that the Klang Valley Edition is intended to demonstrate to travellers, particularly those from Singapore, that they can experience both a cosmopolitan city getaway and an authentic farm-to-table durian experience. This allows visitors to engage in activities such as shopping at world-class malls and visiting durian orchards on the same day.
Expected Boost for Visit Malaysia 2026

The unveiling of these durian packages is expected to significantly enhance tourism arrivals from Singapore as part of the broader Visit Malaysia 2026 (VM2026) campaign. The initiative was officially launched by Deputy Minister of Agriculture and Food Security Datuk Chan Foong Hin.

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What is the primary target market for these new durian packages?

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