What key areas will Vivek Sood focus on as new group CEO?

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Vivek Sood to spearhead Axiata's strategic growth and innovation initiatives

Vivek Sood, in his new capacity as Group Chief Executive Officer and Managing Director of Axiata Group Bhd, will primarily focus on leading the company's strategic growth initiatives. This includes the expansion of its 5G and digital infrastructure and service offerings, alongside driving innovation and enhancing customer experience across its Asian operations. His responsibilities also encompass creating value for shareholders.
Expansion of 5G and Digital Infrastructure

A significant aspect of Sood's mandate involves the expansion of Axiata's 5G capabilities and its broader digital infrastructure and service offerings. This strategic push is aimed at strengthening the group's position in the evolving telecommunications landscape.
Driving Innovation and Customer Experience

Sood is tasked with fostering innovation within the group and improving the overall customer experience. This dual focus seeks to ensure Axiata's operating companies throughout Asia are delivering enhanced services and meeting customer expectations.
Creating Shareholder Value

A core responsibility for Sood will be to generate and increase value for Axiata's shareholders. This objective underpins the group's strategic decisions and operational efficiencies.
Continuity of Strategy and Complex Transactions

Sood's appointment follows his successful tenure as one of Axiata's joint interim CEOs, where he played a key role in navigating complex transactions, including the completion of the Celcom-Digi merger. This experience positions him to ensure the continuity of Axiata's strategic direction.

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What key areas will Vivek Sood focus on as new group CEO?

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