What kind of ads are banned for minors in China?

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Specific types of advertisements targeting minors are proposed to be banned in China.

New draft regulations in China aim to prohibit advertisements directed at minors that promote medical treatments, cosmetics, and online games deemed detrimental to their physical and mental well-being. These proposed rules, released by the State Administration for Market Regulation, are part of a broader effort to increase oversight of online advertising. The draft regulations are currently open for public comment until December 25.
Prohibition of Harmful Medical and Cosmetic Advertisements

Advertisements promoting medical treatments and cosmetic products that are not conducive to the health of minors are slated for prohibition under the proposed rules. This measure seeks to protect young individuals from potentially misleading or harmful commercial content in these sensitive sectors.
Restrictions on Online Games Unsuitable for Minors

The proposed regulations also specifically target online games that could negatively impact the physical and mental health of minors. Such advertisements would be banned, reflecting a concern over the content and influence of online gaming on children and adolescents.
Broader Online Advertising Oversight

These specific bans are part of a wider set of proposed rules designed to enhance the regulation of online advertising. The draft stipulates that advertisements should not impede normal internet usage or mislead users, indicating a comprehensive approach to online commercial content.
Advertiser and Advertisement Registration System

Platform operators would be required to establish systems for registering and reviewing both advertisers and their advertisements under the proposed rules. This includes a mandate to monitor and inspect the content of advertisements disseminated through their services.

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What kind of ads are banned for minors in China?

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