What legacy does London hope to achieve with the 2029 championships?

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London Aims for a Significant Economic and Social Legacy with 2029 World Athletics Championships Bid

London is preparing to bid for the 2029 World Athletics Championships, with organisers envisioning a substantial economic and social impact. The bid is contingent on the UK government providing £45 million in support. If successful, the event is projected to generate an economic and social impact exceeding £400 million.
Economic and Social Impact Projections

Organisers anticipate that hosting the 2029 World Athletics Championships will deliver a significant boost, with a projected economic and social impact of over £400 million. This figure is based on a feasibility study conducted by a joint venture involving UK Athletics, the Great Run Company, and London Marathon Events. This projection highlights the potential for substantial returns on investment, both directly from the event's activities and indirectly through associated economic stimulation.
Replicating and Building on Past Success

The bid aims to replicate the success of the 2017 World Athletics Championships held in London, which saw sold-out sessions for every day of the competition. UK Athletics president Denise Lewis, who was involved in securing the 2017 event, stated that London 2017 demonstrated the city and country's capability to host major global sporting events. She expressed confidence that the 2029 event could again unite people behind a vision of full stadiums and global energy, creating a lasting impact.
Creating a Proud and Sustainable Legacy

Lewis articulated a desire to create a World Athletics Championships in 2029 that leaves a legacy to be proud of, provided the necessary backing is secured. The establishment of Athletic Ventures in April 2024, pooling the expertise of the three involved organisations, is intended to foster a more sustainable future for athletics in the UK. This initiative suggests a long-term vision that extends beyond the immediate event, aiming to embed positive and enduring effects on the sport and the community.

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What legacy does London hope to achieve with the 2029 championships?

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