What makes Chinese dramas popular among Malaysian audiences?

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Malaysian Audiences Exhibit Strong Engagement with Chinese Dramas and Their Stars

Malaysian viewers demonstrate a significant level of investment in Chinese dramas and the actors who portray characters within these narratives. This engagement is underscored by iQIYI's decision to host a second fan event in Kuala Lumpur this year, following a successful inaugural session in April. The platform's Senior Director for Southeast Asia, Dinesh Ratnam, highlighted this consistent audience enthusiasm as a key factor in bringing popular Chinese stars, such as actor Cheng Lei, to Malaysia for direct fan interaction.
Popularity Driven by Fan Engagement Events

The recurring hosting of iQIYI STARSHIP events in Malaysia indicates a strategic effort to capitalize on existing audience interest. Following an event in April that featured actress Esther Yu, the platform is organising another session in September with actor Cheng Lei. These events are designed to foster a direct connection between fans and the stars, allowing them to engage beyond the screen.
Streaming Platform's Role in Connecting Audiences

iQIYI, as a streaming platform, plays a crucial role in facilitating this connection. By making Chinese dramas and their stars accessible, it has cultivated a dedicated fanbase in Malaysia. The platform's commitment to bringing international stars like Cheng Lei, an iQIYI International global ambassador, to Malaysia for events like iQIYI STARSHIP 2026 serves to deepen this relationship.
Fan Response Signals Strong Interest

The enthusiastic response from Malaysian fans on social media platforms, such as comments on iQIYI Malaysia’s official Instagram page, further illustrates the depth of their engagement. Phrases like "best September" and "Mari kita gegarkan Sunway Veloooo" reflect a palpable excitement for these events, signalling a strong and active viewership base for Chinese dramas within the country.

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What makes Chinese dramas popular among Malaysian audiences?

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