What makes JUMP: Assemble the first officially authorized Shueisha MOBA game?

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"JUMP: Assemble" Holds Distinction as Shueisha's First Officially Authorized MOBA Mobile Game

"JUMP: Assemble" is recognised as the first officially authorized MOBA mobile game by Shueisha due to its unique collaboration and licensing agreement between DeNA and Shueisha. This official authorization signifies a direct partnership, allowing DeNA to develop and publish a game that integrates numerous iconic characters from Shueisha's "Weekly Shōnen Jump" anthology series.
Direct Collaboration and Licensing

The development and publication of "JUMP: Assemble" are the direct result of a collaboration between DeNA and Shueisha. This partnership is explicitly described as an official authorization, indicating that Shueisha has granted DeNA the rights to use its intellectual property, specifically the beloved hero characters from "Weekly Shōnen Jump," within the MOBA mobile game format. This level of direct involvement from Shueisha in authorizing a MOBA game is unprecedented for the publisher.
Integration of Iconic "Weekly Shōnen Jump" Characters

A core element that underpins this authorization is the game's premise of bringing together a multitude of iconic hero characters from "Weekly Shōnen Jump." The game features established figures such as those from "Dragon Ball," "One Piece," "Naruto," "BLEACH," "Demon Slayer: Kimetsu no Yaiba," "Jujutsu Kaisen," "Undead Unluck," and "Mashle: Magic and Muscles." The ability to control renowned manga characters like "Son Goku" and "Monkey D. Luffy" in intense battles is a key draw, made possible by Shueisha's official sanctioning of their inclusion.
Industry Context of IP Licensing in Gaming

Generally, the integration of multiple intellectual properties (IPs) from different franchises into a single game requires extensive licensing agreements. For a publisher like Shueisha, which owns a vast portfolio of popular manga, authorizing the use of its characters in a competitive multiplayer online battle arena (MOBA) mobile game format represents a significant undertaking. The "first officially authorized" status suggests that prior attempts or proposals may not have met the specific criteria or reached the level of direct partnership established for "JUMP: Assemble," highlighting the distinct nature of this particular arrangement.

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What makes JUMP: Assemble the first officially authorized Shueisha MOBA game?

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