What makes supermarkets offer more Rahmah items than mandated?

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Supermarkets Exceeding Mandated Rahmah Items Due to Proactive Adoption of 'Rahmah Attitude'

Supermarkets are voluntarily offering a greater number of items at Rahmah prices than legally required, driven by a proactive adoption of the 'Rahmah attitude' and the organization of their own promotional sales. This initiative sees some retailers providing lower prices for over 50 items, significantly exceeding the government's stipulated 30 items under the Festive Season Maximum Price Scheme (SHMMP). A survey by the Domestic Trade and Cost of Living Ministry (KPDN) found that large supermarkets are extending this to as many as 100 items.
Offering More Than 50 Items Under Special Pricing

While the government's Festive Season Maximum Price Scheme (SHMMP) outlines a set of 30 controlled items, several supermarket chains have independently chosen to extend discounted pricing to more than 50 products. This expansion beyond the mandated list indicates a broader commitment to providing affordable options to consumers during festive periods.
Independent Organisation of Rahmah Sales

In addition to pre-existing Rahmah packages, industry players have taken the initiative to organize their own 'Rahmah sales'. This self-initiated approach demonstrates a commitment to the spirit of the Rahmah concept, going beyond mere compliance with government regulations.
Positive Industry Response to the Rahmah Concept

The Domestic Trade and Cost of Living Minister has expressed gratitude towards industry players for their effective translation and adoption of the 'Rahmah attitude'. This positive reception suggests that the retail sector is embracing the underlying principles of the initiative, leading to a more comprehensive offering of affordable goods.

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What makes supermarkets offer more Rahmah items than mandated?

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