What methodology did Pew Research Centre use for its poll?

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Pew Research Centre's Poll Methodology

The Pew Research Centre employed personal interviews with 1,000 respondents across Malaysia for its 2015 Global Attitudes survey, specifically to gauge public views on ISIS. The survey asked participants whether they held favourable or unfavourable opinions of the group. Findings indicated that 11% of respondents expressed a favourable view, either somewhat or very, while a significant majority of 64% held an unfavourable view. An additional 25% of those surveyed reported having no opinion on ISIS.
Scope of the Survey

The poll's interviews were conducted personally with respondents throughout the entire country. However, it is noted that the interior regions of Sabah and Sarawak were excluded from the survey's scope. This methodology aimed to capture a broad spectrum of opinions within the accessible population.
Questioning on ISIS Views

Respondents were directly asked about their perception of ISIS, categorised by whether they had a favourable or unfavourable view. The specific phrasing allowed for nuanced responses, differentiating between those who were somewhat or very favourable, and similarly for unfavourable opinions. This approach was designed to measure the extent of public sentiment towards the group.
Context of the Survey

This particular poll was part of Pew's broader 2015 Global Attitudes survey. The research centre stated that understanding public attitudes towards highly significant topics, such as views on ISIS, presents a considerable challenge. Nevertheless, such surveys are considered valuable for gaining insights into public sentiment on critical issues.

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What methodology did Pew Research Centre use for its poll?

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