What metrics comprise US album popularity on Billboard 200?

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US album popularity on the Billboard 200 is measured by equivalent album units.

The Billboard 200 ranks the week’s most popular albums in the United States using equivalent album units. Those units combine physical sales, digital sales, streaming activity and digital track downloads, giving one chart measure that reflects several types of consumption.
The chart covers weekly album performance in the United States.

The Billboard 200 tracks the most popular albums over a weekly period. It is the standard US album chart used to compare releases across the same tracking window.
Physical and digital sales are both included.

Physical sales and digital sales are both counted in the equivalent album unit total. In Ateez’s case, its album Golden Hour: Part. 5 earned 228,000 equivalent album units, with 223,000 coming from album sales.
Streaming activity also feeds into the total.

Streaming activity is part of the Billboard 200 formula. This means album popularity is not based on sales alone, but also on how often tracks are streamed during the tracking period.
Digital track downloads are counted as well.

Digital track downloads are included alongside sales and streaming. Together, these four measures form the chart basis used to rank albums on the Billboard 200.

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What metrics comprise US album popularity on Billboard 200?

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