What monthly pulp target has Fama set for Terengganu durians?

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Fama Targets 10 Tonnes of Durian Pulp Monthly in Terengganu

The Terengganu Federal Agricultural Marketing Authority (Fama) anticipates processing approximately 10 tonnes of durian pulp each month to manage the current oversupply of the fruit within the state. This initiative is part of a broader strategy to ensure systematic marketing of produce and address excess supply, as outlined in the 2026 Seasonal Fruits Marketing and Intervention Implementation Plan. The Fresh Fruit Processing Centre in Besut, where this operation is taking place, has a storage capacity of about 16 tonnes of durian pulp at any given time.
Durian Pulp Processing Initiative Details

The decision to process durians into pulp was implemented following a significant drop in farm-gate prices, which fell below RM3.50 per kilogramme. This measure aims to provide a stable market for growers and prevent wastage. Fama procures durians from registered collectors at a rate of RM3 per kilogramme specifically for this processing operation.
Market Impact and Intervention Strategy

Despite Terengganu's durian production not being as substantial as in other regions, an influx of supply from external sources has led to an oversupply situation in the state, consequently impacting local prices. The processing of durians into pulp addresses this by creating an alternative avenue for the fruit, thereby stabilising the market.
Value and Application of Durian Pulp

Durian pulp, also referred to as fresh durian flesh, is a valuable commodity used extensively in downstream industries. It serves as a key ingredient in the production of traditional cakes, ice cream, and various other food products. The processed pulp is commercially sold at prices ranging between RM30 and RM40 per kilogramme, offering a significant value addition compared to the raw fruit price.
Broader Consumer Access Measures

In addition to processing, Fama is also actively engaging in direct sales of durians in bulk at reduced prices to consumers. This is being facilitated through Fama's network of 11 sales centres located across Terengganu, further extending market access for the fruit and benefiting consumers with affordable options.

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What monthly pulp target has Fama set for Terengganu durians?

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