What new functionalities are being added to QR codes on Instagram?

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Instagram Introduces Profile QR Codes for Enhanced Accessibility

Instagram has rolled out a new feature allowing users to generate a unique QR code that directly links to their profile. This functionality enables individuals to share their Instagram presence by having others scan the QR code with their smartphone cameras, facilitating easier account discovery and potential follower growth. Previously, Instagram's QR code system was proprietary and required the app's camera for activation, limiting its broader application.
Customisable Profile QR Codes

Users can now access their personal QR code by navigating to their profile menu and selecting the 'QR Code' option. A notable aspect of this update is the ability to customise the background of these QR codes using emojis, adding a personal touch to the sharing mechanism. This contrasts with the earlier, less flexible proprietary code that lacked such customisation options.
Increased Account Visibility and Professional Utility

The introduction of shareable QR codes is expected to enhance account visibility, particularly for professionals. This feature provides a simple and quick method for individuals in various fields to share their contact details and online presence, potentially streamlining networking and professional communication. The ability for anyone to generate and share a QR code broadens its utility beyond the confines of the Instagram app itself.
Precedent Set by Other Platforms

Instagram's adoption of profile QR codes follows a similar feature introduced by Snapchat, which was an early adopter among social networks in offering this type of direct profile sharing mechanism. This indicates a growing trend across social media platforms to leverage QR code technology for user engagement and connectivity. The broader resurgence of QR codes, boosted by their use in contactless menus during the pandemic, further contextualises this development.

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What new functionalities are being added to QR codes on Instagram?

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