What new incentives does Shopee offer to help new Malaysian entrepreneurs start online?

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Shopee’s new incentives for Malaysian entrepreneurs include a 60-day fee waiver, a higher early order cap, and free ads and commission support for new sellers
Shopee has enhanced its New Seller Programme under Shopee Lindung Niaga to make it easier for aspiring Malaysian entrepreneurs to start selling online. Eligible new sellers receive a 60-day waiver on the Platform Support Fee, and the order cap before commission fees apply increases from 100 to 200 orders for 120 days from the first product listing or until the order cap is reached, whichever comes first. Shopee also introduced other seller-growth incentives that include additional Free Ads Credits and a commission waiver for new sellers joining Fulfilled by Shopee (FBS).
The New Seller Programme now covers 60 days of Platform Support Fees
Eligible new local marketplace sellers get a 60-day Platform Support Fee waiver, which reduces upfront operating costs when starting online selling. This incentive is part of Shopee’s seller growth initiatives announced under Shopee Lindung Niaga, first launched in April 2026.
The early order cap before commission fees rises from 100 to 200
The programme also raises the order cap before commission fees apply, increasing from 100 to 200 orders. This higher cap is available for 120 days from the first product listing or upon reaching the order cap, whichever comes first, giving eligible sellers more flexibility to build momentum before commission fees apply.
New sellers can access 50% more Free Ads Credits via Ads Startup Booster
Shopee is also offering 50% additional Free Ads Credits through the Ads Startup Booster (ASB) for participating sellers. Shopee cited internal data showing that sellers who began using Shopee Ads recorded an 18% uplift in impressions, a 10% increase in clicks, and a 25% increase in total Gross Merchandise Value (GMV).
A commission waiver is offered for new sellers joining Fulfilled by Shopee
For sellers starting out, Shopee introduced a commission waiver for new sellers joining its Fulfilled by Shopee (FBS) service. By reducing upfront costs of adopting fulfilment services that include integrated warehousing and logistics, the waiver is positioned to help sellers focus on growing their business while delivering a more reliable shopping experience for customers.

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What new incentives does Shopee offer to help new Malaysian entrepreneurs start online?

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