What new tools will Shopee offer creators on Facebook?

Question

Accepted Answer

Shopee Introduces New Tools for Creators on Facebook to Enhance Product Discovery and Sales

Shopee is rolling out a new suite of tools in collaboration with Meta, designed to simplify affiliate marketing and enhance livestreams for creators on Facebook. These tools aim to make it easier for users to discover products on Facebook and complete purchases directly through Shopee, thereby empowering creators to better monetize their content and connect brands with new customers.
Simplified Affiliate Marketing Dashboard

Creators with affiliate accounts can now access "Facebook Affiliate Partnerships," a dedicated dashboard that consolidates linking their Facebook and affiliate accounts. This platform allows them to curate relevant products and directly tag affiliate listings within their Facebook posts and Reels. Shopee is the inaugural partner for this Facebook Affiliate Partnerships initiative, enabling creators to earn through higher commissions, free product samples, subscriber vouchers, and product sponsorships.
Enhanced Facebook Live Shopping Capabilities

Brands and sellers can now integrate "Collaborative Ads" into their Facebook Live sessions, allowing them to feature products directly from their Shopee catalogue within the livestream. Viewers can click on these featured products during the live broadcast and be directed to Shopee to complete their checkout. This feature also permits brands and sellers to pin specific products from their catalogue directly within the livestream, offering viewers more product details, reviews, and a streamlined purchasing process on Shopee.
Creator Development and Support

Beyond the new tools, Shopee is committed to supporting its affiliates through comprehensive development programs. This includes providing access to bootcamps and events designed to equip creators with the necessary knowledge and skills to produce authentic and engaging content. This focus on creator development aims to foster growth in influence and earnings within Shopee's affiliate network, which saw affiliates generate over 100 million pieces of Shopee Live and Shopee Video content in 2024, a threefold increase from the previous year.
Expanded Availability and Future Rollout

The Facebook Affiliate Partnerships with Shopee are currently available in Singapore, Malaysia, Thailand, Taiwan, Indonesia, Vietnam, the Philippines, and Brazil. The Collaborative Ads feature for enhancing Facebook Live is being piloted in Thailand, Indonesia, Vietnam, and the Philippines, with plans for a broader market launch soon. This collaboration signifies a shared focus on meaningful product discovery and connection between social experiences and e-commerce.

Reading history

Hide →

This history is cleared when the page is closed.

What new tools will Shopee offer creators on Facebook?

Loading

Was this article helpful?

Helpful

Not helpful

Report an issue

1

0

0

Share with friends