What new tourist attractions will be developed at the Swettenham Pier?

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New tourist attractions will include duty-free shops, food and beverage outlets, and local product offerings at the Swettenham Pier Cruise Terminal.

A memorandum of understanding (MoU) has been signed between Solaris Consortium Sdn Bhd, a subsidiary of Ideal United Bintang International Bhd, and the Penang Port Commission for the development of the Swettenham Pier Cruise Terminal. This project involves the redesign and refurbishment of three heritage buildings, specifically Godown 5, Godown 7, and Godown 8, located along the seafront. These revitalised structures are intended to transform into a vibrant lifestyle destination catering to tourists.
Heritage Buildings to Become Lifestyle Destination

The refurbishment plan focuses on converting Godown 5, Godown 7, and Godown 8 into a prominent seafront tourist spot. This transformation aims to create a dynamic lifestyle destination that will enhance the visitor experience at the Swettenham Pier. The initiative seeks to leverage the historical significance of these buildings while introducing modern amenities.
Diverse Retail and Dining Offerings

The new lifestyle destination will feature a variety of commercial establishments designed to attract and serve tourists. These will include duty-free shops offering tax-exempted goods, a range of food and beverage outlets to cater to different tastes, and spaces dedicated to home-grown brands and local made products. The inclusion of gift shops will further provide visitors with opportunities to purchase souvenirs and local crafts.
Iconic Gateway Comparison and Expansion Capacity

The development is envisioned to be an iconic grand gateway, drawing a parallel to the Woolloomooloo area in Sydney. This comparison highlights the ambition to create a landmark that serves as a welcoming entrance for visitors to Penang. The expanded terminal is projected to significantly increase capacity, accommodating up to 1.7 million passengers annually and up to 12,000 passengers simultaneously.
Projected Profitability and Completion Timeline

The refurbishment project is expected to generate consistent income for Ideal United Bintang International Bhd. Phase 1 of the development is scheduled for completion by 2021, with Phase 2 and Phase 3 anticipated to be finished in 2022. Given the strategic location and expected tourist influx, the company anticipates the project will achieve profitability within three years of its completion.

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What new tourist attractions will be developed at the Swettenham Pier?

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