What percentage drop did Three Little Birds see in wholesale and cafe sales?

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Three Little Birds Experienced Significant Sales Declines During MCO

During the Movement Control Order (MCO), Three Little Birds experienced a substantial reduction in its business operations. The company reported a 90% decrease in its wholesale arm and a 75% drop in sales across both of its cafés. These significant declines were attributed to the restrictions on movement and public hesitancy to dine out, even as limitations began to ease.
Wholesale Operations Severely Impacted

The wholesale division of Three Little Birds suffered a drastic 90% decline in business during the MCO period. This segment of the business, which likely involves supplying roasted coffee beans to other establishments, was heavily affected by the widespread operational challenges faced by many businesses due to the lockdown measures.
Café Sales Fell Sharply

Both Three Little Birds café locations experienced a considerable 75% reduction in sales during the MCO. This sharp decrease reflects the impact of reduced foot traffic and the general reluctance of consumers to visit physical establishments. The cafés were not initially integrated with delivery platforms, further complicating their ability to mitigate these sales losses.
Challenges Beyond Sales Decline

Beyond the direct drop in sales, Three Little Birds, like many brick-and-mortar businesses, faced ongoing overhead costs such as rent. The business also had to address the sensitive issue of staff remuneration, ultimately implementing pay cuts ranging from 10% to 25%, based on individual employees' capacity, to manage financial pressures.

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What percentage drop did Three Little Birds see in wholesale and cafe sales?

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