What percentage of subsidies does the government provide for selected items in PJRM?

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Government Subsidies in the Madani Rahmah Sales Programme Range Between 10 and 30 Per Cent

The government provides subsidies ranging from 10 per cent to 30 per cent on selected items within the Madani Rahmah Sales Programme (PJRM). These subsidies are directly channelled to traders participating in the initiative, which aims to offer essential goods at reduced prices to consumers. The specific percentage applied can vary, reflecting the diverse nature of the goods offered and potentially the negotiated terms with various retailers involved in the programme.
Financial Commitment and Scale of the Programme

Between January 1 and July 13 of the current year, the government allocated RM238.64 million for the nationwide implementation of the PJRM. During this period, the programme facilitated over 21 million transactions, demonstrating significant public engagement. The Ministry of Domestic Trade and Cost of Living, through its deputy minister Datuk Fuziah Salleh, indicated that more than 17,000 PJRM events had been conducted, with a target to reach 30,000 programmes by the end of the year.
Retailer Participation and Support Mechanisms

The PJRM has actively expanded its network of strategic retail partners to bolster income for these businesses and support the growth of micro, small, and medium-sized enterprises (MSMEs). As of the reporting period, 606 retail outlets across Malaysia, including supermarkets, mini markets, and Agrobazaars, had been appointed as strategic partners. This collaboration ensures that participating retailers do not incur losses, as the government's direct subsidies cover a portion of the costs for specific items.
Benefits for Consumers and Retailers

The programme structure allows consumers to purchase designated "Rahmah" products at lower prices, thereby easing the burden of the cost of living. Simultaneously, retailers benefit from increased sales volume due to the enhanced affordability of these goods. A total of 77 types of essential items, such as rice, chicken, eggs, sardines, and biscuits, are made available under the PJRM, underscoring the government's commitment to providing accessible daily necessities.

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What percentage of subsidies does the government provide for selected items in PJRM?

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