What percentage reduction in commission rates is seen in key essential categories?

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Commission Rates Reduced for Key Essential Categories

Shopee has implemented commission rate reductions for over 60 selected everyday essentials categories, with decreases ranging from 0.5% to 9.0%. These adjustments are part of broader initiatives under the Shopee Lindung Niaga programme, aimed at supporting business growth and providing greater value to shoppers. The largest commission reductions are observed in the Cooking Essentials, Creamers, and Butter & Margarine categories.
Significant Reductions in Specific Categories

The most substantial commission rate decreases are applied to products within the Cooking Essentials, encompassing flavour enhancers and coatings, as well as to Creamers and Butter & Margarine. These targeted reductions aim to enhance the profitability for sellers operating within these specific product segments. This move is intended to help participating sellers improve their margins and reinvest in their businesses.
Expanded Categories with Lower Commission Rates

Following these latest adjustments, the total number of everyday essentials categories benefiting from lower commission rates now exceeds 120. This expansion signifies a continued effort to support a wide array of essential goods sellers. By offering reduced rates across a broader spectrum of daily necessities, Shopee seeks to provide sellers with increased flexibility to reinvest in their business growth and maintain competitiveness.
Impact on Sellers and Shoppers

These revised commission structures are designed to support business growth by managing operating costs for sellers. For shoppers, the initiative aims to ensure continued access to competitive pricing and reliable availability of everyday essentials. Shopee has also introduced a Daily Essentials Discount Campaign, running from July 7 to 31, offering shoppers discount vouchers of 20% to 50% on selected daily essentials, further enhancing value for consumers.

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What percentage reduction in commission rates is seen in key essential categories?

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