What percentage stake would external investors receive in the FFE?

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External Investors Could Acquire Up To 20 Per Cent Stake in Fifa Forward Enterprise

External investors are being offered a stake of up to 20 per cent in the proposed Fifa Forward Enterprise (FFE). This new entity, intended to control the Fifa World Cup and other competitions, is reportedly valued at approximately US$20 billion. The plan has drawn significant opposition, including the resignation of Carlos Cordeiro, a senior adviser to Fifa President Gianni Infantino.
Opposition to the Proposed Stake Sale

Carlos Cordeiro, who previously served as a senior adviser to Fifa's president, resigned in protest over the plan to bring in private investment into a new company overseeing Fifa's commercial and event operations. Cordeiro stated he could not support the Fifa Forward Enterprise (FFE) proposal, which would offer external investors a stake of up to 20 per cent in a subsidiary valued at around US$20 billion. He expressed his opposition unequivocally, labelling it a "bad deal for Fifa’s member associations, a bad deal for football, and a bad deal for the long-term future of the game."
Financial Justification Questioned

Cordeiro, with over 35 years of banking experience, questioned the rationale behind Fifa seeking to raise US$4.2 billion by permanently divesting a share of what he considers football's most valuable asset. He highlighted that Fifa already possesses substantial financial reserves, has no debt, and generated US$15 billion in revenue between 2022 and 2026. Cordeiro argued that if member associations believed more investment was necessary for game development, Fifa had the financial capacity to provide this support from its existing resources.
Concerns Over Long-Term Strategy and Governance

The former adviser contended that selling a permanent stake in football's primary asset to raise US$4.2 billion lacked logical justification, effectively mortgaging football's future without a compelling reason. Cordeiro also challenged Fifa's assertion that private investment and external expertise were essential for unlocking further commercial value. He pointed to Fifa's recent financial successes, attributing them to experienced football professionals who had already demonstrated the organisation's capability to expand the game and its commercial activities. Additionally, he raised concerns regarding the proposal's oversight mechanisms, governance structure, intended beneficiaries, and whether a competitive process had been undertaken to select potential investors.

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What percentage stake would external investors receive in the FFE?

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