What portion of sales came from the International Sourcing Programme (INSP)?

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The International Sourcing Programme Contributed RM714.7 Million in Sales

The International Sourcing Programme (INSP), held in conjunction with Mihas 2022, generated a total of RM714.7 million in sales. This figure represents a significant portion of the overall sales achieved during the event, which comprised both prearranged business-to-business meetings conducted physically and virtually.
Breakdown of INSP Sales

Of the total RM714.7 million generated by the INSP, RM650.22 million was attributed to the physical component of the programme. The virtual INSP contributed RM64.48 million to the overall INSP sales.
Premium Buyer Contributions

The sales from the INSP were significantly bolstered by five premium buyers from India, Qatar, Saudi Arabia, Turkiye, and the United States. These buyers participated in the physical INSP, directly contributing to the substantial revenue generated through these focused business meetings.
INSP's Role in Mihas 2022

The INSP was an integral part of the 18th Malaysia International Halal Showcase (Mihas) 2022, organised by the Malaysia External Trade Development Corporation (Matrade). This programme specifically facilitated prearranged business-to-business meetings, connecting Malaysian exporters with international buyers to drive sales and foster global trade relationships within the halal industry.

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What portion of sales came from the International Sourcing Programme (INSP)?

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