What potential does KOMACI hold as an influencer platform?

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KOMACI Holds Significant Potential as a Global Influencer Platform

KOMACI is positioned to become one of the largest influencer platforms worldwide, boasting a network of over 9,000 influencers. This acquisition by Mediaload, a Singapore-based digital media company, is expected to leverage KOMACI's capabilities to connect local and international brands with regional influencers. Mediaload's CEO, Vichet In, highlighted KOMACI's data-driven platform technologies as a key factor in this potential.
Access to Regional Influencers for Brands

Through the partnership with Mediaload, KOMACI will gain enhanced access to a broader range of regional influencers. This expanded reach will serve as a primary conduit for both local and international brands seeking to engage with diverse audiences across the region. The synergistic partnership aims to bridge the gap between brands and a substantial influencer network.
Demonstrated Campaign Success with AirAsia

The potential of KOMACI's influencer network has been illustrated through a pilot project with AirAsia's "Buy Now, Fly Now" campaign. This initiative involved 30 influencers and successfully generated over 1.7 million exposures. The engagement rate for this campaign ranged from three to five per cent, varying based on the tier of influencers involved.
Ambitious Growth Targets Post-Acquisition

Following the acquisition by Mediaload, Ace Media Network (AMN), which operates KOMACI, is targeting a minimum growth rate of 50 per cent over the next three years. This aggressive growth objective is being pursued despite the prevailing uncertain global economic outlook, underscoring confidence in the combined entity's market position and future prospects.

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What potential does KOMACI hold as an influencer platform?

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