What Ramadan advertising terms are banned in Sarawak?

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Banned Ramadan Advertising Terms in Sarawak

The Sarawak Islamic Religious Department (JAIS) has prohibited hotels and food establishments lacking halal certification from using specific Ramadan-related terms in their advertisements. This directive aims to prevent consumers from being misled regarding the halal compliance of food offerings.
Prohibition on Ramadan-Related Terms

JAIS has explicitly banned the use of phrases such as Buffet Ramadan, Iftar Ramadan, Jom Iftar, and Selera Ramadan in any promotional materials. This prohibition extends to all forms of advertising, encompassing printed brochures, posters, banners, and digital advertisements displayed on social media platforms. The intention behind this measure is to ensure that consumers, particularly Muslims, are not under the impression that food from uncertified establishments adheres to halal standards.
Scope of Advertising Restrictions

The restriction on using Ramadan-associated terms is comprehensive, covering all advertising mediums employed by businesses. This includes both traditional print formats and digital channels, meaning that any public-facing promotion by non-halal-certified entities is subject to this directive. The aim is to create clarity and prevent any potential misrepresentation of halal status during the fasting month.
Penalties for Non-Compliance

Offenders who violate this directive face significant penalties. Fines can be imposed up to RM500,000, with the possibility of additional penalties escalating to RM10 million in more severe cases. These substantial financial repercussions underscore the seriousness with which JAIS regards adherence to halal certification requirements in advertising.
Guidance for Business Operators

JAIS encourages all food and hospitality operators to secure proper halal certification before engaging in any Ramadan-related promotions. Business owners seeking clarification on the new policy or information regarding the certification process are advised to contact the department’s Halal Management Division. This outreach is intended to facilitate compliance and ensure a clear understanding of the regulatory requirements.

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What Ramadan advertising terms are banned in Sarawak?

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