What revenue streams are gyms exploring during the epidemic?

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Gyms are exploring livestreamed classes and equipment rentals as revenue streams during the epidemic.

Gyms are adapting to the impact of the coronavirus epidemic by implementing new revenue-generating strategies. Pilates ProWorks in Shanghai is livestreaming classes via an iPad, reaching hundreds of at-home participants, with the majority of these sessions offered free of charge. In Beijing, Liu Xiaojin, founder of Gravity Plus gyms, is renting out gym equipment to generate additional income.
Livestreamed Fitness Classes Reach At-Home Participants

The owner of Pilates ProWorks, Chris Li, explained that livestreaming classes helps maintain client engagement and reassures customers that the business remains operational. Instructor Heidi Liu demonstrated poses and stretches to an online audience of hundreds, with one 20-minute session receiving over 4,700 likes. While these free classes attract significant viewership, they do not generate direct income for the gyms.
Equipment Rentals Provide Additional Cash Flow

Liu Xiaojin, founder of Gravity Plus gyms in Beijing, has introduced a strategy of renting out gym equipment. This initiative aims to create an alternative source of revenue during the period of business suspension. The goal is to stimulate cash flow and help the business sustain itself until physical operations can fully resume.
Online Classes Became a Popular Trend Amidst Suspensions

The shift to livestreaming emerged as a popular trend within China's exercise sector in recent weeks, driven by the necessity of keeping residents fit while they stay away from public spaces. Gym owners initially adopted this model as a popular response, but the prolonged duration of business suspensions, now exceeding three weeks, has highlighted the need for more sustainable solutions. Many anticipate these closures may continue through the end of March.

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What revenue streams are gyms exploring during the epidemic?

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