What revisions has Google made to its External Offers Program for EU?

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Google Updates External Offers Program for EU Developers Following DMA Discussions

Google is revising its External Offers Program for Android developers in the European Union, introducing updated fees and expanded options. These changes follow discussions with the European Commission concerning the Digital Markets Act (DMA) and aim to address concerns that Google had been restricting app developers' ability to inform users about offers outside of Google Play. The revisions are intended to make it easier for developers to direct customers to alternative channels.
Revised Fee Structure and Developer Options

Following discussions with the European Commission, Google is updating its External Offers Program for the EU. This includes revised fees and the introduction of more options for Android developers. These adjustments are a direct response to EU competition watchdog charges that Google's previous practices may have breached DMA regulations by limiting how developers could communicate alternative offers to their users.
Addressing EU Competition Watchdog Concerns

The updates are a result of engagement with the European Commission, developers, and other experts. The EU competition watchdog had previously charged Google with breaching the DMA, specifically regarding allegations that the company restricted app developers from informing users about deals available outside of Google Play. Regulators stated that Google's service fee for facilitating new customer acquisition via Google Play was potentially excessive.
Facilitating Off-Platform Customer Direction

Google's stated intention with these revisions is to make it easier for app developers to direct customers to channels other than Google. This move comes after the EU's landmark Digital Markets Act (DMA) was implemented to regulate Big Tech. Google had faced scrutiny since early 2024 over whether its practices unfairly favoured its own vertical search services and limited developers' freedom to guide consumers towards better offers elsewhere.

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What revisions has Google made to its External Offers Program for EU?

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